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The difference is the values of the society here and the people in the country, that’s what really makes this country great

- Brian Woodward

How can Denmark brand itself to attract more global talent? 
This week, on the Global Denmark Podcast, we had the pleasure of sitting down with Brian Woodward; journalist, filmmaker, branding expert, and partner of Støvring Woodward Communications.

Listen to this insightful and engaging conversation as we explore; the keys to branding Denmark, how Danish values and the people can attract global talent, the myth of getting by with just English in Denmark, how Denmark can work with the global talent that’s already here, and how Denmark can create a unified branding architecture.

Episode Takeaways

  • The keys to branding Denmark and its values [01:53]

  • Expectations about Denmark [05:54]

  • A unified branding message about Denmark [09:11]

  • The values of Denmark [13:00]

  • The shift in work culture and its effects on branding [14:20]

  • Brian’s journey to Denmark [17:42]

  • The English language and integration into Danish society [20:48]

  • Learning Danish and well-being [22:00]

  • Habits and routines to stay sharp [25:06]

  • Life changing event and challenging personality trait [26:18]

  • Biggest motivator and demotivator [27:48]

  • Dinner party invites and best life advice [28:57]

  • Book recommendations and mentors [32:37]

  • Back to branding and closing comments [36:42]

Book Recommendations

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