Try to do the right things for your customers and for the organization you work for rather than trying to push your own career.

- Claus Lønborg

What does it take to attract global investment and global talent to Copenhagen?

 

Join Ed Ley and Thomas Mulhern as they welcome CEO of Copenhagen Capacity, Claus Lønborg to answer
this question and much more.

 

This fascinating conversation uncovers a marketing master class; discussing the key selling points of
Copenhagen, how to market Copenhagen to the rest of the world, life as an expat and repat leader and why Global Danes have a crucial role to play for the Danish state.

Episode Takeaways

  • Copenhagen Capacity [01:35]

  • Areas where Denmark have competitive advantages [08:21]

  • Improving retention of global talent [14:05]

  • Expat experience in Shanghai [17:15]

  • Why Danes can be a little “stiff” [20:15]

  • Innovation Centres [21:26]

  • The focus of Danes living abroad [25:20]

  • Daily habits and routines to optimize performance [33:15]

  • A core event or experience that gave a huge leap forward [33:38]

  • Counterproductive personality trait [35:16]

  • Biggest motivator and demotivator [36:00]

  • Something weird and guiding principles [37:40]

  • Dinner party and mentors [39:56]

  • Books, lessons for and from Denmark [43:00]

  • Closing comments [47:38]