"As humans, we typically rise to the occasion; we can’t have fear driving or preventing us from doing things."

- Pia Mollback-Verbic

Join us as we explore navigating the Indian market and the essence of qualitative research with Managing Director of Quipper Research and Board Member of Copenhagen Goodwill Ambassadors, Pia Mollback-Verbic.

Episode Takeaways

  • What it means to be a Copenhagen Goodwill Ambassador in India [02:26]

  • Important elements to be aware of when starting to do business in India [5:30]

  • Navigating a traditionally class-based society [06:50]

  • Quipper Research [09:00]

  • Similarities and differences between doing business in India and Denmark? [10:40]

  • Entering the Indian circle of trust [13:05]

  • Pia’s personal journey and the beginning of Quipper Research [18:20]

  • Qualitative research and best practices [26:10]

  • The pace of change in attitudes and values across generations [29:27]

  • Qualitative research vs. quantitative research [31:47]

  • Scaling research findings [36:30]

  • Habits and rituals to stay sharp [38:52]

  • Meaningful event for growth and challenging personality trait [39:30]

  • Major motivators and something weird [41:42]

  • Dinner party invites and best advice [44:29]

  • Teachers, mentors, and book recommendations [47:38]

  • Lessons to and from Denmark, and closing comments [50:51]